Hiring external support for your business can feel like an extravagance – especially when you already have an ace team and the good times aren’t exactly rolling in (I’m looking at you COVID…)
But when you have something you want to say, or a story to tell, it isn’t always obvious how or where to begin.
You wouldn’t be where you are today without being an excellent communicator, but those skills don’t always translate into copy that your target audience will engage with.
Finding the right words isn’t necessarily as easy as it might seem, and inspiration for the perfect piece of content or that article you know would be a good fit for your website doesn’t always strike at a convenient moment. Putting pen to paper (or fingers to keyboard) can easily slip to the bottom of your to-do list when there’s a whole heap of other demands to manage.
So why not call in an expert? After all, we wouldn’t hesitate to do so in other areas of our business – IT, for example, or finance. Quite honestly, language and content are no different, and it makes sense to look for someone who has the appropriate skills for the job.
Reasons to hire a copywriter
- A copywriter can help you get stuff done, freeing up a chunk of time for you to work on other business-critical things, which may well be a better use of your time
- Most writers have years of experience and skills that reflect this, so they bring a level of expertise to each job which can take your copy or content to the next level. This is crucial if you want your audience to read and engage with your words
- Persuasive copy is a given, so if you know who your audience is, your copywriter can help you get the results you’re looking for
- Sometimes it’s helpful to have a fresh pair of eyes to bring new ideas to old problems or simply a different perspective to shake things up. Change can be daunting, but it doesn’t have to be – and being confident that your copy will be spot-on can really make a difference
- If you’re starting a new venture, a copywriter can help with tone of voice, the overall consistency of copy and other useful things like proofreading and editing. Getting these elements in place from the beginning will make a tangible difference in the longer term
- You might want to make a complicated subject easy to understand, or something relatively mundane sound exciting. Whatever it is, a copywriter will be able to bring the subject to life in a way that’s in line with your brand and sits comfortably alongside your other content
- Last but by no means least, a copywriter is handy if you want to get rid of jargon and make sure your content is clear, concise and written in a tone that reflects your brand
While this isn’t an exhaustive list, it shows some of the ways a good writer can give you the edge you need to stand out from the crowd with engaging and compelling content.
A do-it-yourself approach may be tempting, but it could cost you further down the line – in time, money and most importantly, readers.
And if you’re hiring a copywriter for the first time, it’s worth thinking about not just the type of work you need completing, but the way you like to work. As with every business relationship, the quality of the output is likely to rest upon the strength of the working relationship and it’s important to be on the same page from the outset. Generally speaking, a clear brief and open channels of communication are the keys to success!