How do communication styles impact the business environment, is consensus really the best way to create company culture, and how does this relate to working with clients on copywriting and content projects?
How many times do you need to repeat a message before gaining any traction? Is there a magic number, and does it really matter? Read on to learn how to cut through the noise, rather than add to it.
Asking for feedback is easy, but actually getting it? That's another story. If you're serious about building a culture that embraces feedback, here are six things you can do to make a start...
What does it really mean to be a purpose-driven organisation, and why are so many people - employees and consumers, expecting more than just a transactional relationship with the businesses they are involved with?
Good communication isn't rocket science, but it does require some thinking about what you want to say and who you want to listen...
Ever wondered what comms people mean when they talk about tone of voice? Well, read on to find out why we love it so much and how it can help you.
Hiring external support for your business can feel like an extravagance - especially when you already have an ace team and the good times aren't exactly rolling in (I'm looking at you COVID...) But when you have something you want to say or a story to tell, why not call in an expert? We wouldn't hesitate to do so in other areas of our business - IT, for example, or finance, and language and content are no different. It makes sense to look for someone who has the appropriate skills for the job.
Knowing what to say and how to say it is not always easy. Especially when life is as unpredictable and off-kilter as it is right now. It's not just the fear of getting it wrong that's the problem - your reputation is at stake too. As we shift from crisis mode to something a little closer to normality, how can you keep your audience engaged?